@conference {hafkesbrink_strategy_2009, title = {Strategy Evaluation Toolbox for New Media Services-Industry Experiences in Next Generation Publishing Innovation}, booktitle = {ISSS 2009 - Practitioner Track-International Symposium on Service Science}, year = {2009}, note = {00000}, pages = {189{\textendash}202}, author = {Joachim Hafkesbrink and Schroll, Markus}, editor = {F{\"a}hnrich, K.-P. and Alt, R. and Francyzk, B.} }