%0 Conference Paper %B ISSS 2009 - Practitioner Track-International Symposium on Service Science %D 2009 %T Strategy Evaluation Toolbox for New Media Services-Industry Experiences in Next Generation Publishing Innovation %A Joachim Hafkesbrink %A Schroll, Markus %E Fähnrich, K.-P. %E Alt, R. %E Francyzk, B. %B ISSS 2009 - Practitioner Track-International Symposium on Service Science %P 189–202 %G eng